Kevin is an award-winning head of
agency creative operations

 

With more than 25 years of experience leading creative and agency operations across multidisciplinary organizations, I have built and scaled the processes, teams, systems, and operational frameworks that enable creative and marketing organizations to move faster, work smarter, and deliver high-quality work at scale.

Throughout my career, I have partnered with executive and functional leaders to translate business strategy into scalable operating models, improve delivery workflows, strengthen resource planning, and create greater visibility into performance and profitability.

I lead operations for a multidisciplinary creative studio spanning creative, editorial, video, production, website development, accessibility, and operations. I oversee project intake, staffing, forecasting, financial management, workflow optimization, and operational governance for a high-volume organization. I have also led modernization initiatives, including the transition from legacy workflows to new project management platforms, while developing standardized governance and capacity-planning frameworks.

Previously, as Director of Delivery Operations at Throughline and Senior Vice President of Creative Operations for North America at Ketchum, I led agency-wide operational initiatives focused on workflow optimization, staffing, financial management, resource planning, and organizational scaling. At Ketchum, I developed standardized operating procedures and governance models, designed scalable intake and workflow systems, supported organizational change, and partnered with account and operations leadership to align staffing and resources with client demand.

I also bring a strong focus on operational innovation. At ICF, I spearheaded the development of an AI-powered estimating tool designed to improve scoping consistency, forecasting accuracy, productivity, and cost efficiency. More broadly, my experience includes workflow automation, project management platform deployment, KPI analysis, capacity planning, and building operational frameworks that improve adoption and accountability.

Some of my recent work includes the development of creative, event signage, and promotional materials for award-winning programs for The Clorox Company’s campaigns, Bleach It Away and Ick-tionary (Diamond SABRE Award, PRSA Silver Anvil Award, and Silver Anvil Award of Excellence); The Hershey Company’s campaigns, Simple Pleasures (Silver Anvil) and Moderation Nation (Gold SABRE finalist); and DoubleTree by Hilton campaigns, Little Things Project (Silver Anvil, two Bronze Anvils, and Gold SABRE Award) and DTour of a Lifetime (Silver Anvil Award and Silver Anvil Award of Excellence).

I also managed design projects for Mastercard, including internal and external communications materials, infographics, and brochures (Silver Anvil), and recently managed design for Airlines for America, which received the PRWeek Crisis or Issues Management Campaign of the Year, Gold SABRE, PRSA Bronze Anvil, and two Silver Anvil Awards of Excellence.

I have managed design and production for organizations including Mastercard, Exelon, the Centers for Medicare & Medicaid Services, the National Institutes of Health, the National Cancer Institute, the U.S. Food and Drug Administration, Hershey’s, and Freddie Mac.

I am a graduate of James Madison University with a Bachelor of Arts.